Global Brand Site Growth Revamp (Alias)

Challenge

The original site had fragmented content, weak international user paths, and poor alignment between SEO and brand narrative.

Solution

Rebuilt page templates around a content model, redesigned CTA paths, and improved bilingual semantics and page performance.

Result Metrics

• ~28% longer engagement on core landing pages
• ~22% organic traffic growth over three months
• ~18% lower bounce rate on lead pages

Confidentiality Note

Client name and metrics are anonymized; trends and methodology remain representative.